Chicken sandwich wars pay off for KFC and McDonald’s, putting pressure on supply

 

·         KFC and McDonald’s both entered the chicken sandwich wars in late February with their own takes of the menu item.

·         Yum Brands said that KFC’s sandwich is selling more than twice the volume of past versions.

·         McDonald’s franchisees are selling an average of 262 chicken sandwiches per day, according to Kalinowski Equity Research’s quarterly survey of operators.

 

Amelia Lucas, CNBC

Apr 28 2021

 

Better late than never.

 

KFC’s and McDonald’s belated entries into the chicken sandwich wars look to be paying off for the two fast-food chains.

 

Yum Brands executives told analysts on Wednesday that KFC is selling more than twice the volume of its new chicken sandwich compared with past versions. Yum CEO David Gibbs said that initial indications show that customers are returning to KFC restaurants more frequently to buy the sandwich, which became available nationwide at the end of February.

 

“In fact, as we’ve entered [the second quarter], demand for the new sandwich has been so strong that, coupled with general tightening of domestic chicken supply, our main challenge has been keeping up with that demand,” Gibbs said.

 

Likewise, McDonald’s Crispy Chicken Sandwich, which launched in late February as well, is also winning over customers...

 

... The chicken supply is a growing problem for the rest of the industry as more restaurant chains add chicken sandwiches to their menus...

 

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