Free Grocery Delivery Attracts 8 Million New Paid Walmart+ Subscribers

 

By PYMNTS

April 26, 2021

 

In just seven months, the Walmart+ membership program, launched by the world’s largest retailer, has built a base of more than 60 million U.S. consumers subscribed to the $98-per-year service, which provides online delivery, in-store savings and convenience offerings.

 

Although the total gap between Walmart+ and rival Amazon Prime is still a formidable 100 million members wide, the upstart entry from Arkansas has been trending higher in the first quarter of 2021, at a time when the dominant digital leader has experienced a few months of slippage in its overall share of the category.

 

According to an exclusive PYMNTS survey of more than 15,500 U.S. consumers between Nov 11, 2020 and April 1, 2021, Walmart+ nearly recouped all of the paid users it shed in December when a spate of free trial memberships expired after the holidays.

 

At the same time, the number of Walmart+ members using an account paid for by someone else — such as a spouse or a relative — also steadily rose...

 

Other Considerations ...

 

Combo Subs Rising ...

 

Rural, 30-Year-Old Men ...

 

Money and Lifestyle ...

 

more, including links, charts

https://www.pymnts.com/news/retail/2021/free-grocery-delivery-attracts-8m-new-walmart-plus-subscribers/