Beef giant JBS vows to go deforestation-free — 14 years from now


·         JBS, a giant company implicated in multiple cases of large-scale forest clearing in Brazil, recently made a commitment to achieve zero deforestation across its global supply chain by 2035. Environmentalists argue this pledge is grossly insufficient.

·         In a new Soy and Cattle Deforestation Tracker, JBS scores just a single point out of 100. Its nearest competitors, Minerva and Marfrig, have scores of 46/100 and 40/100 respectively.

·         Tagging and tracking systems to ensure transparency along the entire beef supply have long been proposed, but JBS has resisted disclosing its full list of suppliers.

·         Under present conditions, Brazil is losing forest cover at the fastest rate in more than a decade, and this deforestation is driven largely by the meatpacking industry.


by Aurora Solá, Mongabay (CA)

6 April 2021


JBS, the largest animal protein producer on Earth, made headlines last week with a commitment to achieve zero deforestation across its global supply chain by 2035 and net-zero greenhouse gas emissions by 2040. The Brazilian meatpacking company congratulated itself as “the first major company in its sector to set a net-zero target.”


But to experienced industry observers, this announcement is hardly cause for celebration.


“JBS has just promised at least 14 more years of forest destruction,” said Sarah Lake in an interview. Lake is vice-president and global director for Latin America at Mighty Earth, a global NGO that runs environmental campaigns.


According to Mighty Earth’s Soy and Cattle Deforestation Tracker, the first of its kind, JBS is linked to 42,538 hectares (105,114 acres) of deforested land in the two years since March 2019, with half of that area classified as possibly illegal. (Some deforestation is legal in Brazil.)


Mighty Earth’s tracker links cases of large-scale land use conversion to major soy traders and meatpackers...


more, including links