Alternative Proteins Council Launches To Provide A Collective Voice For Australia’s Alt Protein Sector


By Tanuvi Joe, Green Queen (Hong Kong)

Apr 7, 2021


A new representative group for Australia’s alternative protein sector, dubbed the Alternative Proteins Council (APC), has launched last week on March 31st, as reported on by Food & Drink Australia. in an effort to prioritize the sector in national policy discussions as well as act as a unified voice working on major issues surrounding this market.


Some of the founding members of the APC are Australian alternative protein think tank Food Frontier, who also acts as group secretariat as well as a range of Australian homegrown plant-based meat companies including Proform Foods, v2food, Rogue Foods and Sanitarium as well as larger players such as Nestlé Australia and U.S. based alt protein leader Impossible Foods.


Once terms of reference for the group are developed, other alt protein companies will also be able to join including those who are working in the cellular agriculture sector.


The council was created in response to the fast-growing plant-based protein industry. Food Frontier’s recent report, the 2020 State of the Industry report featuring Deloitte Access Economics (DAE) modeling, valued the industry in Australia at AU$185 million in 2020 (approx. US$142 million) and suggested that the sector could be worth AU$ 3 billion by 2030 (approx. US$ 2.3 billion). The report further highlighted that grocery sales in the domestic industry grew by 46% in FY20 with manufacturing revenues and employment opportunities increasing at a doubling rate...


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