In this file:

 

·         North Dakota ranchers diversify cattle operation by offering home-grown beef

·         Livestock couple skips a generation, direct-markets beef, lamb [MN]

 

 

North Dakota ranchers diversify cattle operation by offering home-grown beef

After seeing a demand for home-grown beef in the market and more consumers wanting to know where their food comes from, the Elstons decided to diversify their Angus cattle operation and sell hormone- and antibiotic-free beef products.

 

By Emily Beal, InForum (ND)

Apr. 6, 2021

 

With more and more consumers wanting to know where their food comes from, the Elston family decided it was time to open their ranch directly to the consumer, allowing them to buy home-grown beef, straight from their Spiritwood, N.D., homestead.

 

“My husband and I decided to take our cattle that we have been raising and we feed our family with it. Our family and friends have been wanting our products, and so we decided to take it from just selling whole animals to selling beef products,” Michele Elston said.

 

The Elstons had previously been selling quarters, halves and wholes of their homegrown Angus beef, but saw a demand and decided to capitalize on it by offering an array of single meats, so consumers do not have to purchase their beef in bulk. They offer steaks, roasts, hamburgers and more.

 

The cattle that the Elstons offer is hormone- and antibiotic-free; that's something their own family enjoys and is something that their consumers take comfort in.

 

“When we sell our product, we are selling something we are willing to feed to our own family and to our family and friends,” Michele Elston said...

 

more, including photos 

https://www.inforum.com/business/agriculture/6966603-North-Dakota-ranchers-diversify-cattle-operation-by-offering-home-grown-beef

 

 

Livestock couple skips a generation, direct-markets beef, lamb

Erika Goette and her husband, Brandon, a sales agronomist for a cooperative, moved back to his grandparents’ home place at Bricelyn, near the Iowa border near Albert Lea, Minn., to expand a direct-marketing meat business. Among other things, they’ve marketed with “Meat Parties” and have a contract to supply beef to the Blue Earth, Minn., public schools.

 

By Mikkel Pates, Agweek (ND)

Apr. 6, 2021

 

BRICELYN, Minn. — Goette Farms skipped a generation; owners Erika and Brandon Goette have launched it as a serious multi-generational effort in the livestock business in southeast Minnesota — marketing beef and lamb in retail cuts directly to consumers, restaurants and schools.

 

Erika, 32, is the “farmer,” with 20 cows and 65 ewes on this Faribault County farm, near Bricelyn, Minn. She’s also the marketer, cold-calling restaurants and finding new customers on drop-off routes.

 

Brandon has his “town job” as sales agronomist at a cooperative just across the border into Iowa. But he is heavily involved in a farm that has a special place in his heart.

 

Agriculture passion ...

 

4-H, FFA roots ...

 

Leap of faith ...

 

Year of COVID ...

 

Cold calling on meat ...

 

more, including photos

https://www.agweek.com/business/agriculture/6957544-Livestock-couple-skips-a-generation-direct-markets-beef-lamb