Grocery visits are down year over year — but looks are deceiving
Declines driven by massive heights reached during last year’s pandemic panic buying, says Placer.ai
Michael Browne, Supermarket News
Apr 02, 2021
Panic-driven, stock-up shopping drove massive grocery store visit growth in the first few weeks of March 2020, leading the relatively strong performances of the same period in 2021 to pale in comparison, says a new report from Placer.ai.
The location analytics firm notes that, despite a year-over-year 28% drop in store visits the week of March 8, 2021, the outlook for grocery is much more positive than it appears at first.
“The large year-over-year declines are being driven by the massive heights that these same grocery brands saw in the early weeks of the pandemic when consumers were afraid of not having enough key items,” said Ethan Chernofsky, vice president marketing at Placer.ai in a blog post. “But 2021 is going to be mired in the unique challenge of trying to make sense of certain sectors in a world where year-over-year data could be heavily misleading.”
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