Keeping customers engaged with meat at retail

During the annual Meat Conference, experts from Albertsons and Hormel Foods share tips for maintaining sales

 

Michael Browne, Supermarket News

Mar 29, 2021

 

More digital engagement with customers as well as value-added options, new meal opportunities and filling the need for comfort foods can help retailers and the meat industry maintain the strong sales they’ve experienced in the category over the past year, said speakers during a Meat Conference session last week.

 

“Supporting meal planning and solutions is going to be huge for our consumers as they start to go back to work,” said John Beretta, group vice president, meat & seafood at Albertsons Cos., the operator of more than 2,200 supermarkets. “They have less time preparing meals. So value-add and really value-add innovation is going to be very important for us to bring in this post-COVID economy.” He added that premiumization in the meat category will also help keep customers buying different cuts and types of meat going forward.

 

Beretta noted that the economy will continue to be a factor in meat sales this year. “We're going to have to watch the economy closely, along with the customer behavior. Because as we look at the fuel costs going up and commodity costs, I'm sure we can bring value to the customer. That'll be really important to us, especially over this first half of the year. Things that are staples like ground beef and chicken, ensuring that we're bringing value to the customer at shelf.”

 

It’s an exciting time for the meat industry, said Lisa Selk, vice president marketing, meat products at Hormel Foods...

 

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