Frozen Food Sales Surging Amid Pandemic


Victoria Campisi, The Food Institute

Apr 1, 2021


Frozen food sales have been anything but icy of late.


Frozen foods were among the fastest growing categories in grocery stores over the past year, according to the American Frozen Food Institute’s Power of Frozen 2021 report.


“The frozen food aisle has been a growth driver for retailers since 2016 with acceleration ahead of most other departments,” said AFFI President and CEO Alison Bodor in a press release. “Frozen foods are a pandemic powerhouse, ringing in $65.1 billion in retail sales in 2020, a 21% increase compared to a year ago.”


Here’s a look at what consumers are purchasing with regard to frozen food, and their inspiration for doing so:


Frozen Food Purchase Drivers ...


What Consumers are Buying in the Frozen Aisle ...


Frozen Pizza Market Shows Major Potential ...