Canadian cattle producers on alert as U.S. talks COOL

The WTO ruled in 2015 that COOL violated world trade rules because it imposed a disproportionate burden of record-keeping and source verification


By Barb Glen, The Western Producer (Canada)

April 1, 2021


The Canadian Cattlemen’s Association is working with allies in every cattle-producing state in the United States to prevent a new version of mandatory country-of-origin labelling from affecting trade.


In a media briefing following the CCA’s annual meeting, executive vice-president Dennis Laycraft said the idea of reviving COOL has been raised by U.S. President Joe Biden’s administration.


“We know there’s going to be an effort to do that,” said Laycraft.


U.S. Agriculture Secretary Tom Vilsack has said any new version would have to be compliant with World Trade Organization rules. Canada fought and won a WTO challenge of COOL legislation enacted by the U.S. in 2008.


It required meat processors to label Canadian-origin product separately, which resulted in American reluctance to buy Canadian cattle due to the extra cost of segregation and labelling…