In this file:

 

·         Ninth Circuit Drops Action Aimed at ‘100% Natural’ Chicken Ads

The three-judge panel found environmental and food safety advocates do not have standing to challenge Sanderson Farms over its “misleading” ads on antibiotics in chicken.

 

·         Sanderson Farms Beats Appeal in ‘Natural’ Chicken Label Row

Advocacy groups claim deception, citing antibiotic use

 

 

Ninth Circuit Drops Action Aimed at ‘100% Natural’ Chicken Ads

The three-judge panel found environmental and food safety advocates do not have standing to challenge Sanderson Farms over its “misleading” ads on antibiotics in chicken.

 

Maria Dinzeo, Courthouse News Service

March 31, 2021

 

SAN FRANCISCO (CN) — Public interest groups cannot show they diverted significant resources to battling poultry producer Sanderson Farms’ ad campaign about the “100% natural” quality of its chickens, the Ninth Circuit ruled Wednesday.

 

Friends of the Earth and the Center for Food Safety sued Sanderson Farms in 2017, claiming it advertised its chicken as “100% Natural” while confining its birds in overcrowded conditions and routinely using mortality-preventing antibiotics and other pharmaceuticals to stave off illness in the flock.

 

The appellate decision upholds a district judge’s ruling nixing the case in 2019 after he found the groups failed to show they had expended extra time and energy combating the allegedly misleading ads from August 2016 to June 2017.

 

The panel heard oral arguments in October 2020, where they questioned the timing of the lawsuit — brought after Sanderson ran an ad defending its use of antibiotics and whether the groups’ activities were just a continuation of an ongoing fight to reduce antibiotic use in animals raised for food...

 

more, including links  

https://www.courthousenews.com/ninth-circuit-drops-action-aimed-at-100-natural-chicken-ads/

 

 

Sanderson Farms Beats Appeal in ‘Natural’ Chicken Label Row

 

    Advocacy groups claim deception, citing antibiotic use

    No resource diversion, no organizational standing, 9th Cir. says

 

Julie Steinberg, Bloomberg Law

March 31, 2021

 

Sanderson Farms Inc. defeated an appeal in a consumer deception lawsuit concerning antibiotic use by the poultry producer, as the Ninth Circuit affirmed that two advocacy groups lack organizational standing to sue.

 

Friends of the Earth and the Center for Food Safety alleged Sanderson deceptively advertised its chicken as 100% natural, despite antibiotic use and lack of outdoor time for the birds. But the groups didn’t show they had diverted resources from their organizational missions to combat the ads, the U.S. Court of Appeals for the Ninth Circuit said Wednesday.

 

Once the ads were brought to the attention of the...

 

more

https://news.bloomberglaw.com/us-law-week/sanderson-farms-beats-appeal-in-natural-chicken-label-row