Survey finds beef is still a popular protein despite shifting consumer habits


Amy Hadachek, Midwest Messenger (NE)

via AgUpdate - Mar 31, 2021


Meeting consumer demand for beef, helping get beef-centered meals on the table during the pandemic and continuing to keep beef readily available to consumers is front and center for beef industry officials.


Speaking on a webinar about “Beef Insights” March 24, Kansas Beef Council officials revealed the challenges they’ve met in feeding the world during COVID-19, and beyond.


“We had two strategies – protect beef’s reputation and provide at-home cooking knowledge on things consumers were stocking up on,” said Shawn Darcy, senior director of market research for the National Cattlemen’s Beef Association (NCBA).


Beef sales in 2020 amounted to more than 13-billion pounds of beef. Typically, food service represents about 60% of beef volume, but with restaurants closed in 2020, food service accounted for 55% of sales and retail was at 45%.


“2020 was still a very positive year for beef, even during the pandemic. Also, e-commerce was great and will be here to stay,” he said...