Kroger plans to grow with digital, private label brands and fresh food


By Tonya Garcia, MarketWatch

March 31, 2021


Ahead of its investor event on Wednesday, Kroger Co. reiterated its full-year 2021 guidance for an identical sales decline of 3% to 5% and earnings per share of $2.75 to $2.95.


The FactSet consensus is for an identical sales decline of 4% and EPS of $2.80.


The grocery retailer outlined plans for shareholder return of 8% to 11% and net earnings growth of 3% to 5% through a number of strategies, including fresh food sales increases, accelerating digital, which the company says is now a growth engine, and wider competitive moats, such as...