Conagra Brands sees youth movement toward its products during pandemic


By Keith Nunes, Meat+Poultry



CHICAGO — Since the onset of the COVID-19 pandemic last March, Conagra Brands Inc. has gained the equivalent of an estimated 4.5 years’ worth of incremental new buyers, according to Sean M. Connolly, president and chief executive officer. Many of the new customers tend to be younger, and the company is focused on earning their continued loyalty.


“Historically, younger adults have eaten at home less than older generations,” Connolly said Feb. 16 during an investor presentation at the virtual Consumer Analyst Group of New York meeting. “Historically, a meaningful shift toward at-home eating occurs during the family formation years, and COVID has accelerated the timing of this shift.”


With COVID-19 keeping more younger consumers at home, many have gravitated toward Conagra’s portfolio of frozen food, snacks and cooking staples...