USMEF Report: Butcher Shop Initiative Aims to Expand Retail Presence of U.S. Pork and Beef in Colombia
Jody Heemstra, DRGNews (SD)
Feb 16, 2021
Pierre, SD, USA / 2020 was a difficult year for U.S. red meat exports to Colombia, where COVID-19 took a major toll on meat demand and consumer spending. With demand expected to rebound this year, the U.S. Meat Export Federation (USMEF) is looking to expand the retail presence of U.S. pork and beef in Colombia.
USMEF Colombia representative Don Mason explains that these efforts include a new education and training initiative for Colombian butcher shop owners and their employees, funded through the USDA Agricultural Trade Promotion Program, the National Pork Board and the Beef Checkoff Program...
more, including audio [2:03 min.]