Nathan’s Famous Launches Brand’s First Gourmet Hamburger Patty Made From Plants From Impossible Foods

Iconic New York Brand Introduces Nathan’s Famous Impossible™ Burger

 

Source: Nathan's Famous

via Business Wire - Feb 16, 2021

 

JERICHO, N.Y.--(BUSINESS WIRE)--Nathan’s Famous, Inc., the American tradition serving New York favorites for more than 100 years, announced today its partnership with Impossible Foods to bring consumers the brand’s first delicious gourmet, hamburger patty made from plants. The Impossible Foods patty made from plants for meat lovers adds to the Nathan’s Famous New York-themed fresh angus burger line-up.

 

“At Nathan’s Famous, we are always focused on offering our customers food that is memorable, craveable and instagrammable and this announcement does just that, while making our menu as inclusive as possible,” states James Walker, Senior Vice President, Restaurants. “We are thrilled to connect with Impossible Foods to bring our customers a plant-based option that tastes incredible. We expect this menu item will bring plant-based consumers the flavor of New York through Nathan’s Famous ingredients coupled with Impossible’s delicious burger.”

 

The launch of the Nathan’s Impossible Burger will take place in the tri-state area and Florida with plans to expand in the coming year. The burger will feature an everything-bagel seasoned bun, four pickle chips, two 1/4-pound Impossible™ patties, American cheese, two hand-dipped onion rings, two slices tomato, shredded romaine with a drizzle of Sweet Baby Rays barbecue sauce.

 

To learn more Nathan’s Famous, visit www.nathansfamous.com

 

About Nathan’s Famous

 

Nathan’s is a Russell 2000 Company that currently distributes its products in 50 states, the District of Columbia, Puerto Rico, the U.S. Virgin Islands, Guam, and 12 foreign countries through its restaurant system, foodservice sales programs and product licensing activities. Last year, over 700 million Nathan’s Famous hot dogs were sold. Nathan’s was ranked #22 on the Forbes 2014 list of the Best Small Companies in America and was listed as the Best Small Company in New York State in October 2013. For additional information about Nathan’s, please visit our website at www.nathansfamous.com.

 

Except for historical information contained in this news release, the matters discussed are forward looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended that involve risks and uncertainties. Words such as “anticipate”, “believe”, “estimate”, “expect”, “intend”, and similar expressions identify forward-looking statements, which are based on the current belief of the Company’s management, as well as assumptions made by and information currently available to the Company’s management. Among the factors that could cause actual results to differ materially include but are not limited to: the impact of the COVID-19 pandemic, the status of our licensing and supply agreements, including the impact of our supply agreement for hot dogs with John Morrell & Co.; the impact of our indebtedness, including the effect on our ability to fund working capital, operations and make new investments; economic; weather (including the impact on the supply of cattle and the impact on sales at our restaurants particularly during the summer months), and change in the price of beef trimmings; our ability to pass on the cost of any price increases in beef and beef trimmings; legislative and business conditions; the collectability of receivables; changes in consumer tastes; the ability to attract franchisees; the impact of the minimum wage legislation on labor costs in New York State or other changes in labor laws, including regulations which could render a franchisor as a “joint employee” or the impact of our new union contracts; our ability to attract competent restaurant and managerial personnel; the enforceability of international franchising agreements; the future effects of any food borne illness, such as bovine spongiform encephalopathy, BSE and e coli; and the risk factors reported from time to time in the Company’s SEC reports. The Company does not undertake any obligation to update such forward-looking statements.

 

Contacts

 

Kate Laird

Trevelino/Keller

404.214.0722 x.125

klaird@trevelinokeller.com

 

source url

https://www.businesswire.com/news/home/20210216005382/en/