Plumrose USA rebranding to Swift Prepared Foods
Shift better aligns heritage and future direction of company, with significant focus on innovation and prepared foods.
National Hog Farmer
Jan 12, 2021
Plumrose USA, a branded packaged meat company and subsidiary of JBS USA, announced that it is rebranding to become Swift Prepared Foods. The shift better aligns the heritage and future direction of the company, with a significant focus on innovation and prepared foods, the company said.
“Swift Prepared Foods represents our company’s promise to provide customers and consumers with diverse brands and a variety of food solutions,” said Tom Lopez, President of Swift Prepared Foods. “This shift positions us for success as we focus on growing our business, providing opportunities for our team members and delivering protein-centric prepared foods.”
Plumrose USA’s commitment to private label products is not changing. There will be...