SONIC Teams Up With Slim Jim to Create New Chili Cheese Coney Flavored Snack
Fans can snap into new flavor as America’s Drive-In meets America’s favorite meat stick
Source: Sonic Drive-In/Conagra Brands
via Business Wire - January 12, 2021
OKLAHOMA CITY--(BUSINESS WIRE)--SONIC® Drive-In announces a new licensing partnership with Slim Jim® to infuse flavors of the fan-favorite Chili Cheese Coney into America’s top-selling meat stick1. The new venture into meaty snacks perfectly balances the hearty, savory flavors of a SONIC Chili Cheese Coney and the bold, meaty flavor of Slim Jim, bringing a new snacking experience to life.
“Through partners like Slim Jim, SONIC fans can enjoy their favorite flavors at home and in new formats,” said Lori Abou Habib, chief marketing officer for SONIC. “For the first time ever, we’re taking a beloved entrée flavor, the Chili Cheese Coney, and creating a tasty, craveable snack.”
“Our fans expect bold flavor when they snap into a Slim Jim,” said Spencer Fivelson, brand director, Conagra Brands. “An innovative partner such as SONIC was perfect for a new addition to our line of Monster sticks, delivering the iconic taste of their Chili Cheese Coney in an exciting new way.”
The SONIC Chili Cheese Coney flavored Slim Jim features 11 grams of protein per stick and is available in individually wrapped, Monster-sized 1.94-ounce sticks. The new meat sticks are arriving now at select convenience stores and retailers nationwide, with availability to increase throughout the year.
The SONIC Chili Cheese Coney flavored Slim Jim joins the line of other licensed products featuring SONIC’s most iconic flavors at mass, grocery and specialty stores, including a pre-workout drink mix, frozen ice pops, gelatin and pudding mixes. Slim Jim is a brand of Conagra Brands.
About SONIC® Drive-In
SONIC, founded in 1953, is the largest drive-in restaurant brand in the United States with more than 3,500 restaurants in 46 states. Served by SONIC’s iconic Carhops, the restaurant’s expansive, award-winning menu offers unique, breakfast, lunch, dinner, snack and drink options for the whole family. SONIC is part of the Inspire Brands family of restaurants. For more information, visit SonicDriveIn.com and InspireBrands.com.
About Conagra Brands
Conagra Brands, Inc. (NYSE: CAG), headquartered in Chicago, is one of North America's leading branded food companies. Guided by an entrepreneurial spirit, Conagra Brands combines a rich heritage of making great food with a sharpened focus on innovation. The company's portfolio is evolving to satisfy people's changing food preferences. Conagra's iconic brands, such as Birds Eye®, Marie Callender's®, Banquet®, Healthy Choice®, Slim Jim®, Reddi-wip®, and Vlasic®, as well as emerging brands, including Angie's® BOOMCHICKAPOP®, Duke's®, Earth Balance®, Gardein®, and Frontera®, offer choices for every occasion. For more information, visit www.conagrabrands.com.
1) Source: IRI MULOC, $ sales, 52wks ending 12.27.2020