Outstanding Foods Aims To Hog The Market For Plant-Based Pork

 

By PYMNTS

January 11, 2021

 

Outstanding Foods wants to help consumers bring home the bacon – or at least the plant-based equivalent of it. The four-year-old startup, which just raised $10 million in Series A funding, develops non-meat equivalents of pork rinds, bacon seasoning and other piggy products for the direct-to-consumer (D2C) and retail markets.

 

“The vast majority of our customers are not vegan or vegetarian. They’re just people who are looking for great-tasting products that are nutritious,” company Co-founder and CEO Bill Glaser told PYMNTS in a recent interview.

 

Launched in 2017, Los Angeles-based Outstanding Foods sells meat alternatives that comply with the company’s motto: “Full of Flavor, Free of Guilt.” In fact, part of the reason Glaser and Co-founder Dave Anderson – the former R&D chief at Beyond Meat and co-founder of egg-alternative company Eat Just – named their company “Outstanding Foods” is to emphasize what they leave out of products.

 

“We say what is great about our product – great taste, full of flavor – but we also say what [is] out of the product: animal ingredients, artificial ingredients, gluten, GMOs,” Glaser said.

 

Glaser, a serial entrepreneur, met fellow vegetarian Anderson some 13 years ago when Anderson operated one of Los Angeles’ top plant-based restaurants. Its customers included Bill Gates, Paul McCartney and Ellen DeGeneres, and Glaser said he liked the food so much he’d go “four, five, sometimes six times a week.”

 

Glaser – who has previously raised hundreds of millions of dollars for startups, taken companies public and had two $100 million+ exits – said he’d “had an interest in doing plant-based products for several years, but it took the opportunity to partner with [a chef like] Dave Anderson to be able to pull that off. You definitely wouldn’t want to eat food that I prepared,” he joked.

 

Bringing the (Plant-Based) Piggies to Market ...

 

Selling D2C, Retail and Subscriptions ...

 

New Funding and Celebrity Investors ...

 

Future IPO? ...

 

more, including links

https://www.pymnts.com/news/retail/2021/outstanding-foods-d2c-market-plant-based-pork/