Outstanding Foods Aims To Hog The Market For Plant-Based Pork
January 11, 2021
Outstanding Foods wants to help consumers bring home the bacon – or at least the plant-based equivalent of it. The four-year-old startup, which just raised $10 million in Series A funding, develops non-meat equivalents of pork rinds, bacon seasoning and other piggy products for the direct-to-consumer (D2C) and retail markets.
“The vast majority of our customers are not vegan or vegetarian. They’re just people who are looking for great-tasting products that are nutritious,” company Co-founder and CEO Bill Glaser told PYMNTS in a recent interview.
Launched in 2017, Los Angeles-based Outstanding Foods sells meat alternatives that comply with the company’s motto: “Full of Flavor, Free of Guilt.” In fact, part of the reason Glaser and Co-founder Dave Anderson – the former R&D chief at Beyond Meat and co-founder of egg-alternative company Eat Just – named their company “Outstanding Foods” is to emphasize what they leave out of products.
“We say what is great about our product – great taste, full of flavor – but we also say what [is] out of the product: animal ingredients, artificial ingredients, gluten, GMOs,” Glaser said.
Glaser, a serial entrepreneur, met fellow vegetarian Anderson some 13 years ago when Anderson operated one of Los Angeles’ top plant-based restaurants. Its customers included Bill Gates, Paul McCartney and Ellen DeGeneres, and Glaser said he liked the food so much he’d go “four, five, sometimes six times a week.”
Glaser – who has previously raised hundreds of millions of dollars for startups, taken companies public and had two $100 million+ exits – said he’d “had an interest in doing plant-based products for several years, but it took the opportunity to partner with [a chef like] Dave Anderson to be able to pull that off. You definitely wouldn’t want to eat food that I prepared,” he joked.
Bringing the (Plant-Based) Piggies to Market ...
Selling D2C, Retail and Subscriptions ...
New Funding and Celebrity Investors ...
Future IPO? ...
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