KFC is finally upgrading its chicken sandwich


By Jordan Valinsky, CNN Business

via Erie News Now (PA) - January 8th 2021


Colonel Sanders is entering 2021 ready to rumble in the seemingly never-ending chicken sandwich wars.


KFC is finally updating its fried chicken sandwich after finding itself playing catch-up against rival chains' sandwiches in recent years. The aptly titled "KFC Chicken Sandwich" features an extra crispy chicken filet placed on a buttered brioche bun and topped with pickles and spicy or classic mayonnaise.


The new sandwich is available Thursday in nine US cities: Chicago, Kansas City, Louisville, Portland, St. Louis, Sacramento, San Francisco, Seattle, and Tulsa. It will gradually roll out across KFC's 4,000 restaurants nationwide over the next two months and fans can track the sandwich's arrival on a special website.


The sandwich costs $3.99 ą la carte or $6.99 for a combination meal with fries and a medium drink.


KFC trialed the sandwich last June in 15 restaurants across Orlando. At the time, Andrea Zahumensky, KFC's chief marketing officer, told CNN Business that the reformulated sandwich "boasts an upgrade of every single component" and she believes the chain is "now is going to be able to compete."


The KFC Chicken Sandwich will replace the chain's current sandwich, the "Crispy Colonel."


"The 'Crispy Colonel' has a lot of fans, but we knew we could do better and it wasn't good enough for us," she said.


Early results...


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