Rubio’s to Add Impossible™ Meat Made From Plants to the Menu

Unique Mexican Spice Blend Creates New Experience for Rubio’s Customers


Source: Rubio’s Restaurants

via Business Wire - January 05, 2021


SAN DIEGO--(BUSINESS WIRE)--Beginning January 6, Rubio’s, home of The Original Fish Taco® will offer Impossible™ seasoned meat, made from plants. Rubio’s guests can enjoy it in a new Impossible™ Taco Salad, or as a protein substitute on chicken and steak entrées.


“We are using a signature blend of Mexican spices unique to Rubio’s in our Impossible Foods menu items,” said Rubio’s Co-Founder Ralph Rubio. “It pairs perfectly with our coastal-inspired flavors and expands our protein options. It is also more sustainable by using a small fraction of land, water and energy, when compared to 80/20 ground beef, so guests can feel great about eating what they love.”


The Impossible seasoned meat has all the protein of 80/20 ground beef, does not contain animal hormones or antibiotics, is kosher, halal and gluten-free certified. Rubio’s will feature innovative Impossible meat dishes, including:


· Impossible™ Taco Salad: Impossible seasoned ground meat made from plants, romaine lettuce, black beans, roasted corn, salsa fresca, tortilla strips, sliced Haas avocado and signature pickled jalapeno ranch dressing.


· Impossible™ Burrito Especial: Impossible seasoned ground meat made from plants, handmade guacamole, chipotle white sauce, roasted chipotle salsa, citrus rice, black beans and salsa fresca in a warm flour tortilla. Served with tortilla chips.


· Impossible™ California Bowl: Impossible seasoned ground meat made from plants, citrus rice, handmade guacamole, black beans, crisp romaine lettuce, salsa fresca, chipotle white sauce with your choice of salsa verde or roasted chipotle salsa.


About Rubio’s® Restaurants:


Rubio’s first opened in 1983, in the San Diego neighborhood of Mission Bay. Today, Rubio’s uses responsibly sourced seafood and continues to expand its menu with innovative recipes ranging from seafood tacos and burritos to California Bowls and crisp, fresh salads. In addition, Rubio’s offers all-natural chicken, raised without antibiotics, and all-natural USDA Choice steak, “no fried” pinto beans, handmade guacamole, a variety of proprietary salsas, and craft beer beverage options. The award-winning restaurant regularly receives accolades for its famous Original Fish Taco®. It was also recently ranked as one of Fast Casual’s “Top 50 Movers and Shakers” as well as one of the top five most loved fast casual chains ranked by Foodable Labs and Digital CoCo. Rubio’s is headquartered in Carlsbad, Calif., and currently operates restaurants in California, Arizona and Nevada.




Lauren Holzman

Mint Publicity



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