OmniMeat's plant-based pork strips and luncheon meat launch at Collin's restaurants and five Accor Group hotels


Eunice Quek, The Straits Times (Singapore)

Nov 18, 2020


SINGAPORE - More plant-based items are hitting the supermarket shelves. The latest are plant-based OmniMeat Luncheon and pork-like OmniMeat Strip by foodtech company OmniFoods which will be available from today (Nov 19) at selected FairPrice supermarkets.


Diners can also head to all 11 Collin's restaurants, as well as five Accor Group hotels for their fix of OmniMeat's luncheon meat.


The Singapore launch of the two products was announced today (Nov 19) at a virtual press conference by Hong Kong's plant-based lifestyle platform Green Monday Group, which is also the creator of OmniFoods.


Made of soy beans, wheat, beetroot and coconut oil, the plant-based luncheon meat debuted in Hong Kong in May. Last month (Oct), the product made headlines as it was incorporated in six dishes at McDonald's Hong Kong and Macau outlets.


Coconut oil is used for the OmniMeat luncheon, mainly for the aroma when it is being cooked, says Mr David Yeung, founder of Green Monday and OmniFoods.


The OmniMeat Strip, on the other hand, uses sunflower oil instead, as he recommends for the product to be seasoned or marinated. It is priced at $6.95 at FairPrice supermarkets, while the OmniMeat Luncheon retails at $8.80.


The first OmniFoods product - OmniMeat Mince ($6.50) - which launched in April 2018, is also available at FairPrice supermarkets. From Dec 15, other major supermarkets, as well as selected platforms such as RedMart, will...