In this file:

 

·         Media Release: Aleph Farms unveils prototype of first commercial cultivated steak product

·         International Plant-Based Food Companies Eye U.S. Market For Exponential Growth

 

 

Aleph Farms unveils prototype of first commercial cultivated steak product

Aleph Farms lays the foundation towards soft launch of its cultivated beef steak and has entered first phase in construction of its BioFarm™

 

Source: Aleph Farms

via PRNewswire - Nov 18, 2020   

 

REHOVOT, Israel, Nov. 18, 2020 /PRNewswire/ -- Aleph Farms Ltd. is heading towards the transfer of its commercial product – thin-cut beef steaks – into proprietary platform suitable for mass cultivation. The quality steaks, grown directly from non-GMO cells of a living cow, boast nutritional, culinary, and sensory attributes of meat in terms of texture, flavor, and aroma. The company has developed five proprietary modules for its unique mass production platform, set to bring the product to cost parity with conventional meat at scale.

 

The prototype of its commercial product will be first introduced at the Asia-Pacific Agri-Food Innovation Summit on November 20th in Singapore as part of a virtual cooking demonstration hosted by Aleph Farms' resident chef and VisVires New Protein VC.

 

The company beefed-up its proof-of-concept released in 2018, increased the size of its slaughter-free product, and adapted it to fit controlled, automated bioprocesses to ensure economic viability in large-scale production.

 

The move marks a major leap in Aleph Farms' goal of making cultivated meat widely available in the global community. The company is currently transitioning its commercial products to pilot plant (BioFarm™). The pilot launch is planned for the end of 2022.

 

"One of the big challenges of cultivated meat is the ability to produce large quantities efficiently at a cost that can compete with conventional meat industry pricing, without compromising on quality," says Didier Toubia, Co-Founder and CEO of Aleph Farms. "We have developed five technological building blocks unique to Aleph Farms that are put into a large-scale production process, all patented by the company."

 

Meat cultivation: process of design that is inspired by nature

 

Aleph Farms' unique platform for cultivating steaks effectively mirrors the natural process of tissue regeneration processes that occur in the animal's body, but outside of it and under controlled conditions. The process is designed to use a fraction of the resources required for raising an entire animal for meat, and without antibiotics.

 

To successfully grow whole pieces of meat, compared to minced meat product, the company mimics the extra-cellular matrix found in animals with a plant-based matrix that enables the cells to grow and form structured tissues of meat. Its 'cell-banks' yield an unlimited source of pluripotent, non-GMO cow cells' for growing large quantities of meat without the dependency on living animals.

 

Aleph Farms has designed patented tissue cultivators to facilitate the biological process occurring in vivo, providing the warmth and basic animal-free elements needed to build tissue in nature. This includes water, proteins, carbohydrates, fats, vitamins, and minerals.

 

The gastronomical experience of Aleph Farms' steak

 

The company has diligently perfected the structure of its product so that it embodies the familiar texture, taste, cooking behavior, as well as nutritional qualities of conventional slaughter-based steaks.

 

"Aleph Farms is establishing a new category of meat, imbued with its own culture and a new world of meaty experiences," enthuses Amir Ilan, the company's Resident Chef.

 

"It's not enough to just make a protein that will fill the nutritional gap; we need to capture the fullness of the meat-eating experience," adds Toubia. As a French native with roots in food culture, and having studied food engineering in Dijon, Toubia brings his appreciation of gastronomic tradition to his unique cultivation technology. "Meat can be cultivated from cells isolated from different animal breeds, have different cuts, and it elicits different emotions. We see Aleph Farms as crafters of experiences." Toubia concludes.

 

About Aleph Farms:

 

Aleph Farms is a food company that paves a new way forward as a leader of the global sustainable food ecosystem, working passionately to grow delicious, beef steaks from non-genetically engineered cells, isolated from a living cow – using a fraction of the resources required for raising an entire animal for meat, and without antibiotics.  In May 2019, the company raised a US $12M Series-A investment round participated by strategic partners and venture capital. Aleph Farms was co-founded with The Kitchen Hub of the Strauss Group and with Professor Shulamit Levenberg of the Technion - Israel Institute of Technology.

 

Aleph Farms is backed by some of the world's most innovative food producers, such as Cargill, Migros, and the Strauss Group. It has recently received top accolades for its contribution to the global sustainability movement from the World Economic Forum, UNESCO, Netexplo Forum and EIT Food.

 

Twitter/LinkedIn/Facebook/Instagram/YouTube/Medium: @AlephFarms

 

For further information, please contact:

 

Company Contact:

Aleph Farms

Mr. Yoav Reisler

External Relations Manager at Aleph Farms

Tel: +972-52-4559924

press@aleph-farms.com

 

Press Contact

NutriPR

Ms. Liat Simha

Tel: +972-9-974-2893

liat@nutripr.com 

www.nutripr.com

Twitter: @LiatSimha

 

SOURCE Aleph Farms

 

source url

https://www.prnewswire.com/news-releases/aleph-farms-unveils-prototype-of-first-commercial-cultivated-steak-product-301175821.html

 

 

International Plant-Based Food Companies Eye U.S. Market For Exponential Growth

 

Douglas Yu, Contributor, Forbes

Nov 18, 2020

 

Just as home-grown plant-based heavyweights are actively expanding their footprints abroad, their international counterparts are also entering the U.S. at an accelerated rate, eying opportunities in the country’s fast-growing vegetarians and flexitarians.

 

Markets and Markets estimated the sales value of the U.S. plant-based meat market to be $12.1 billion by 2019, and expected it to reach $27.9 billion by 2025, growing at a 15% CAGR during the forecast period.

 

While the ongoing pandemic is driving more consumers with concerns about environmental damage and animal cruelty to opt for plant-based alternatives, continuous efforts in perfecting the aroma, texture, and nutritious profiles of vegan meat are projected to further escalate the growth of the category, the market research firm notes.

 

Modern Meat, which was launched about two years ago in Canada and recently went public, says it plans to expand into a Los Angeles-based facility after experiencing significant revenues growth.

 

The facility will help co-pack for Modern Meat’s current products, including Modern Crumble, Modern ‘Crab’ Cakes, Meatballs, and sauces, and is expected to eventually complete the company’s domestic distribution.

 

“I feel like the whole West Cost does have that specific type of lifestyle that people want more plant-based foods; they are early adapters for [these products],” Modern Meat’s founder and CEO, Tara Haddad, recently told me via a Zoom call.

 

“We think our growth will be exponential… and we’re projecting more than $20 million in revenues [once our expansion is complete],” Haddad said, adding extra sales will also come from the food service sector as many U.S. mid-level restaurant chains are incorporating Modern Meat into their menus.

 

Lifestyle company with heathy products ...

 

R&D process: ‘It doesn’t have to simulate meat 100%’  ...

 

more

https://www.forbes.com/sites/douglasyu/2020/11/18/international-plant-based-food-companies-eye-us-market-for-exponential-growth/