New Plant-Based Products Enter the Market


Victoria Campisi, The Food Institute

Nov 17, 2020


Nearly a quarter of the U.S. population are trying new plant-based meat alternatives, according to a study from Herbalife Nutrition.


Since the pandemic, buying spree sales of plant-based foods are up 35% as more Americans who do not define themselves as vegan/plant-based are trying the new meatless offerings entering the market, reported The Beet (Nov. 12).


Consumers will increasingly have more plant-based options to choose from with  what seems like new product offerings each and every day .


Performance Foodservice, a division of Performance Food Group Co., launched a proprietary line of plant-based protein products, making it the last of the big three foodservice distributors to enter into this arena.


The products are being offered under the Green Origin brand and include plant-based burgers, grinds, breakfast sausages, and nuggets. Green Origin products are made exclusively by Greenleaf Foods, SPC, owner of plant-based brands Lightlife and Field Roast.


With this launch, Performance Foodservice will have one of the largest plant-based exclusive brand portfolios in the industry.


“We’re well past the point of plant-based eating as a niche trend,” said Fred Sanelli, senior vice president of marketing and sales at Performance Foodservice. “It has become a significant and growing segment in the foodservice landscape. We know that the number of consumers committed to a cleaner, more sustainable, healthier, and great tasting culinary lifestyle is increasing rapidly, and we are thrilled to add our expertise to the pursuit of a ‘greener way of life.’ Our Green Origin line delivers a premium eating experience that will give our customers exciting menu options.”


The products are 100% plant-based, free of artificial colors, flavors, and additives.


Meanwhile, Beyond Meat will launch two new lean burger lines in 2021, reported Forbes (Nov. 16). One of the varieties will have 55% less saturated fat than 80/20 ground beef, and the other 35% less...