Kroger introduces more plant-based options, including chicken alternative

 

By Rebekah Schouten, Meat+Poultry

10.15.2020

 

CINCINNATI — The Kroger Co. is expanding its Simple Truth Plant Based collection with more than 50 new plant-based foods, including a meatless chicken alternative.

 

“We’re excited to introduce the latest additions to our Simple Truth Plant Based collection to provide an expanded selection of affordable, delicious and quality products for our customers who live a vegan, vegetarian or flexitarian lifestyle,” said Stuart Aitken, chief merchant at Kroger. “We look forward to continuing to drive the growth of the plant-based category through our Simple Truth brand, which exceeded $2.5 billion in sales last year, and we anticipate increased interest in our plant-based selection in 2021 and beyond.”

 

The extended Simple Truth lineup features the launch of Simple Truth Emerge Chick’n, a plant-based alternative to fresh chicken patties and grinds. Free of GMOs, dairy and soy, Emerge Chick’n products were designed to offer the same taste, texture and sizzle on the grill or in a pan as chicken, Kroger said. The products provide up to 21 grams of wheat-based protein per serving.

 

The Simple Truth Plant Based collection also now includes dairy-free options, including cheese shreds and slices, oat milk ice cream, almond milk yogurt and salad dressings as well as trend-inspired recipes such as ready-to-eat brownie batter and cauliflower dips.

 

A combination of chefs, food scientists and nutritionists collaborated to develop the new plant-based alternatives. The team tested several recipes for its dairy-free cheeses, oat milk ice cream and almond milk yogurt to ensure the taste and textures mirrored their dairy counterparts, Kroger said.

 

Some of the new products in the Simple Truth Plant Based collection include:

 

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