NCBA Hosts Beef Industry from “Pasture to Plate” Panel


Source: NCBA

via Drovers - October 12, 2020


In effort to educate key opinion leaders in the food and hospitality industry on the beef production cycle, from pasture to plate, the National Cattlemen’s Beef Association, a contractor to the Beef Checkoff, held a webinar in partnership with the James Beard Foundation. The “Pasture to Plate” webinar highlighted the beef community’s commitment to raising cattle in a safe, humane and environmentally sustainable manner. The webinar was part of the James Beard Foundation’s Industry Support Webinar series, targeting chefs and other hospitality leaders.


The Sep. 22 webinar aimed to educate attendees about how beef is raised and used.  The panelists represented various parts of the beef production cycle and included Minnesota cattle rancher, Katie Brenny; Nebraska feedlot operator and NCBA Federation Division Chair, Buck Wehrbein; Josh White, NCBA executive director of producer education; Pitmaster Dr. Howard Conyers and Chef Lamar Moore.


The conversation focused on the following topics: