Meet Kroger’s Virtual Robotic Chef

@KrogerChefbot turns spare ingredient photos into instant meal suggestions


By Jon Springer, Winsight Grocery Business

Oct. 12, 2020


Say hello to the Robotic Kroji.


Kroger has introduced a new Twitter account that turns user ingredient requests or photos of food into recipe suggestions, utilizing visual artificial intelligence embodied in an animated character known as KrogerChefbot, an addition to the animated army of toy spokespeople Kroger refers to as “Krojis” heading their Fresh for Everyone branding effort.


The Cincinnati-based grocer says ChefBot will help its users pair groceries in the their refrigerators with a  time-saving tool to reduce food waste and provide mealtime inspiration, while providing the retailer the opportunity to communicate with shoppers and provide them with personalized suggestions from Kroger’s database of recipes and fulfillment options.


Kroger says Chefbot can recognize written ingredients in a list separated by commas, or interpret three photos of those ingredients, returning a message to the sender in minutes with recipes that can incorporate them or other suggestions where appropriate.


Kroger worked with the media agency 360i, and technology partners Coffee Labs and Clarifai, to bring Chefbot to life.


“Last year, we launched Kroger’s Fresh for Everyone brand transformation campaign to underscore our commitment and belief that everyone should have access to fresh, affordable and delicious food,” said Mandy Rassi, Kroger’s vice president of marketing...