Rancher finds new way to market beef: Gas stations


By Sue Roesler, The Prairie Star (ND)

Sep 14, 2020


HAVANA, N.D. – Sixth-generation farmer/rancher Lacey Block was not just concerned with making money for her own family and her family’s ranch when she started Rancher’s Rebellion Beef Company, LLC.


Block was also concerned about the ranching industry and the fact that family ranchers were barely keeping afloat.


“For me, it isn’t about my own success. It is about the success of our beef industry. We just want to own our own markets and function as independent beef producers,” Block said.


Rancher’s Rebellion is a direct-to-the consumer beef business. Block sells easy-to-prepare USDA inspected beef cuts, such as steaks, burger and roasts that she stocks into coolers at several gas stations and convenience stores in southeastern North Dakota and eastern South Dakota.


“Everybody stops to get gas, so I thought, ‘Why not sell there?’” she said. It gives her family a bigger cut of the profits selling this way and brings more people into their small stores, supporting the communities.


“I don’t just use my own beef. I pay a premium to my neighbors for their quality beef. I pay a local butcher. I bring a bigger footprint into these smaller convenience stores and we need to keep money in our local communities,” she said…


... Block started selling her product into gas stations and convenience stores. She set up narrow coolers that didn’t take up too much space and was able to sell all her beef items in it.


“I sell into places that wouldn’t normally sell beef and that has worked out really, really well,” she said...