Tyson Plans Largest Sustainability Beef Program


by Arkansas Business

Sep. 10, 2020


Tyson Foods Inc. of Springdale said it would work with cattle ranchers to create what it called the nation's largest beef transparency program.


The publicly traded meat processor said it would source cattle for its production plants from certified ranchers. The certification would be done in partnership with Where Beef Comes From, an industry service provider, to make sure procured cattle verified by BeefCARE, a third-party sustainability program for ranchers.


Tyson Foods said the program will cover cattle raised on 5 million acres of grazing land in the United States.


"We recognize the importance of sustainable beef production practices that take care of people, the planet and animals," said Steve Stouffer, group president of Tyson Fresh Meats. "Our goal is to work with ranchers to verify and, when possible, improve those practices so that we can be transparent with our customers and consumers about how cattle in our supply chain are raised."


The sustainability of raised cattle relates to practices that protect the cattle, the environment and land involved in the process. Tyson said it would also work with the Nature Conservancy to provide better grasslands and livestock management under the BeefCARE program.


"Sustainability is a business imperative in the U.S. beef industry to ensure long-term food production, economic security for ranchers and their communities, and a healthy environment for us all," said Dr. Sasha Gennet, director of Sustainable Grazing Lands for The Nature Conservancy in North America...