Impossible Foods Enters Canadian Market

Implementing an accelerated growth strategy, the plant-based purveyor lands in a pivotal market amid skyrocketing demand

 

by Jordan Okumura, Deli Market   

September 10th, 2020

 

TORONTO, ONTARIO, CANADA / Prime for the taking, the Canadian market provides diverse palates and a range of demographics to drive sales in the food industry. With Impossible Foods gaining ground on the domestic and international stage, the company has taken its footprint one step further as Canada’s most reputable chefs tap the flagship plant-based “burger” at restaurants across the country.

 

“The launch of Impossible Burger in Canada is a watershed moment for Impossible Foods—a proof point and accelerator for the international movement toward a sustainable, plant-based food system,” said CEO and Founder Patrick O. Brown. “I’m also 100 percent confident that Canada’s world-class chefs will create some of the most delicious and unique Impossible dishes on the planet."

 

The launch is kicking off now with select chefs across Canada, but Impossible Burger will become available later this year in additional restaurants and grocery stores from coast to coast as well.

 

According to a press release, some of those coveted chefs taking advantage of this strategic menu choice now are:

 

Mark McEwan, Owner, Bymark in Toronto ...

 

Chef Matty Matheson ...

 

David McMillan and Frédéric Morin, Owners of Joe Beef ...

 

Chef Ivana Raca, TV personality, Philanthropist, and Partner at Ufficio ...

 

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