Australia's pork producers eye opportunities in the small goods market

With higher beef prices and dedicated pork promotional campaigns, demand for pork in Australia is increasing.



The Pig Site

11 September 2020


But whilst this seems like a win for Australian pig producers, it may be an even bigger win for producers overseas. Why? Because Australians are consuming more processed pork than fresh, and most of these products are made using imported pork.


So, how can Australian producers tap into this market and fill the demand?


Over the last decade, Australian consumers have become more interested in the provenance of their food. Now more than ever, they want to see assurances on how their food is produced, and this includes assurances for animal welfare.


Consumers are also encouraged to check the percentage of ingredients that are grown in Australia, to ensure they are buying an authentic Australian product. However, when the vast majority of small goods are made using imported pork, the likelihood of a consumer finding Australian grown small goods is slim. Accessibility to higher welfare bacon and ham is even slimmer.


This means that being both Australian and having an independent assurance of welfare will be a valuable point of difference for brands.


For forward-looking Australian pig producers accessing this market, there are a few big challenges that need to be addressed...


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