Georgia Native Cattle Company Launches Line of Beef Sticks With Top Sustainable, High-Welfare Certifications

The specialty meat provider taps the might of a new partnership to introduce this all-new, innovative line


by  Melissa De Leon Chavez, Deli Market

Sep 8, 2020


As the snack category continues to boom, more specialty brands are putting their hand in the game. Georgia Native Cattle Company is one such company, launching a new line of beef sticks made with Certified Animal Welfare Approved by A Greener World (AGW), Certified Grassfed by AGW beef.


“We are focusing on ways to make the Pineywoods breed commercially viable so that we can raise and, in doing so, preserve the breed,” Owner of Georgia Native Cattle Company Jay Wells said. “Georgia Native Cattle Company beef sticks are a product that consumers can feel good about purchasing—because they support biodiversity and independent farms raising an endangered and regional breed with the highest animal welfare at the center of the operation. We couldn't be more excited for this product launch.”


Wells and his family are committed to the preservation of the Pineywoods breed, focusing on a strong breeding program to grow the herd. Wells values his Certified Animal Welfare Approved by AGW and Certified Grassfed by AGW certifications, which verifies his high-welfare and sustainable livestock management practices to customers.


The Certified Animal Welfare Approved by AGW food label lets consumers know animals are raised outdoors on pasture or range in accordance with the highest animal welfare standards in the U.S. and Canada, using sustainable agriculture methods on an independent farm. Certified Grassfed by AGW is one of the first food labels in the U.S. and Canada that guarantees food products come from animals fed a 100 percent grass and forage diet and raised entirely outdoors on pasture or range.


“Georgia Native Cattle Company’s beef sticks stand out in the marketplace for their complete traceability,” Andrew Gunther, AGW Executive Director, commented. “In a marketplace crowded with confusing labels and misleading terms, products like Georgia Native Cattle Company's beef sticks cut through the food label confusion and greenwashing and make it easy for shoppers to identify and purchase high-quality, delicious products that match their values.”


The skillfully crafted Hickory Smoked Beef Sticks in Original and Jalapeño flavors are produced using only high-welfare beef from Georgia Native Cattle Company's herd of Pineywoods cattle and exemplify true supply chain sustainability and ultimate farm-to-fork traceability, stated the press release...