Smells like fast food: KFC, Burger King and McDonald's bet on their fragrance

 

Josh Rivera, USA TODAY

Jul 29, 2020

 

In a parallel world, your date slips on some KFC Crocs, lights a Quarter Pounder candle and sprays some Whopper perfume before greeting you at the door. You walk into the house and your nose is transported to a food court.

 

KFC, Burger King and McDonald's are no strangers to a good marketing gimmick. With scented shoes, perfume deals or candle sets, the fast-food chains are placing their bets on their iconic scents good or bad.

 

KFC is the latest chain to delight the senses with its limited-edition Kentucky Fried Chicken X Crocs launched on Tuesday. The fried chicken-inspired footwear, fully scented, went on sale for $59.99 and sold out in under 30 minutes, according to a spokesperson.

 

"Combining the unmistakable look of our world-famous fried chicken and signature KFC bucket, with the unparalleled comfort and style of Crocs, these shoes are what fried chicken footwear dreams are made of," said Andrea Zahumensky, chief marketing officer for KFC in the U.S.

 

Fast-food fragrances aren't new ...

 

more, including links

https://www.usatoday.com/story/money/food/2020/07/29/kfc-chicken-crocs-fast-food-scent/5537202002/