In this file:


·         McDonald's partnering with Mayo Clinic on COVID-19 'infection prevention best practices'

·         McDonald’s unveils refreshed values aimed at fighting systemic racism and discrimination

·         Smells like fast food: KFC, Burger King and McDonald's bet on their fragrance



McDonald's partnering with Mayo Clinic on COVID-19 'infection prevention best practices'


Kelly Tyko, USA TODAY

Jul 30, 2020


McDonald's has a new menu option to help it remain strong during the coronavirus pandemic and beyond.


The fast-food giant announced a partnership with the Mayo Clinic on Thursday for COVID-19 infection prevention best practices and that it updated company values with a greater focus on diversity and inclusion.


"I think Mayo was a natural place for us to go. They are renowned for their medical expertise," McDonald's president and CEO Chris Kempczinski said in an interview with USA TODAY. "I'm not a doctor; I sell burgers and fries. And to be able to get the advice of someone like the Mayo Clinic to make sure we keep people safe made a lot of sense."


A team of officials from Mayo Clinic and McDonald's will meet regularly to discuss the evolving pandemic, associated science and best practices to mitigate the spread of the virus in restaurant and office settings.


The news comes two days after McDonald's shared the continued impact the pandemic is having on sales, which are down 30% globally. The company also held its first-ever digital Worldwide Connection event Wednesday bringing together 12,000 operators, suppliers and employees.


The company canceled its in-person biennial convention for its worldwide franchisees this spring amid the pandemic, which was set to be Kempczinski's first as CEO. He took over the top job in November 2019 after previously serving as the company's former head of U.S. business.


As part of the refreshed company values, McDonald's is pledging to hold itself accountable to represent the diverse communities in which it operates, accelerate cultures of inclusion and belonging, and dismantle barriers to economic opportunity...





McDonald’s unveils refreshed values aimed at fighting systemic racism and discrimination

CEO Chris Kempczinski, acknowledging lost team members at McDonald's, also announces plan to partner with Mayo Clinic to enhance coronavirus safety protocols at Worldwide Connection event held Wednesday.


Nancy Luna, Nation's Restaurant News

Jul 30, 2020


As McDonald’s faces harsh criticism for lack of diversity among employees, allegations of systematic sexual harassment at some restaurants and union disapproval of its ability to keep employees safe during the COVID-19 crisis, CEO Chris Kempczinski unveiled Wednesday a series of “do the right thing” values inspired by the chain’s architects Ray Kroc and Fred Turner.


Acting with urgency, the company revealed the five reinvigorated values at Worldwide Connection, the chain’s first-ever global virtual event that brings together restaurant workers, franchisees, corporate leaders and suppliers from around the world. The daylong digital summit replaced the Worldwide Convention in Orlando, which the company hosts every two years. It was supposed to be held in April, but the event was canceled due to the pandemic.


McDonald’s Corp. and its new leader Chris Kempczinski, who became chief executive in November, took the opportunity to recast the global event as a virtual gathering to unveil a series of refreshed values that directly address today’s issues tied to social injustice and the coronavirus pandemic.


In an hour-long video, Kempczinski, top leaders and franchisees from around the world discuss the brands new goals which include dismantling barriers to economic opportunity, accelerating cultures of inclusion and enhancing efforts to attract and recruit diverse franchisees.


Kempczinski said the world is living in a "moment of anger and sorrow."


"We will do our part to fight systemic racism and to fight discrimination in all forms," he said. 


Guided by the company's refreshed values, McDonald's said it is committed to being better allies, better sponsors and better leaders...


Old values refreshed ...





Smells like fast food: KFC, Burger King and McDonald's bet on their fragrance


Josh Rivera, USA TODAY

Jul 29, 2020


In a parallel world, your date slips on some KFC Crocs, lights a Quarter Pounder candle and sprays some Whopper perfume before greeting you at the door. You walk into the house and your nose is transported to a food court.


KFC, Burger King and McDonald's are no strangers to a good marketing gimmick. With scented shoes, perfume deals or candle sets, the fast-food chains are placing their bets on their iconic scents – good or bad.


KFC is the latest chain to delight the senses with its limited-edition Kentucky Fried Chicken X Crocs launched on Tuesday. The fried chicken-inspired footwear, fully scented, went on sale for $59.99 and sold out in under 30 minutes, according to a spokesperson.


"Combining the unmistakable look of our world-famous fried chicken and signature KFC bucket, with the unparalleled comfort and style of Crocs, these shoes are what fried chicken footwear dreams are made of," said Andrea Zahumensky, chief marketing officer for KFC in the U.S.


Fast-food fragrances aren't new ...


more, including links