Denny’s introduces new platform to exploit off-premise demand

Shareable Family Packs, streamlined menus added to family-dining brand’s toolkit


Ron Ruggless, Nation's Restaurant News 

Jul 29, 2020


Denny’s Corp. has deployed a new Shareable Family Packs platform, steamlined its menus for off-premise and labor savings and arranged help for franchisees as it emerges from coronavirus pandemic restrictions, company executive said Tuesday.


The Spartanburg, S.C.-based family-dining chain, in releasing its second-quarter earnings, said average unit weekly off-premise sales had nearly doubled since before the COVID-19 pandemic was declared in March.


“Average weekly sales for all of off-premise have almost doubled since the beginning of the pandemic, growing from approximately $4,000 per week in February to approximately $7,900 in July,” said John Miller, Denny’s CEO.


“As the dining experience shifted for guests,” he said, “it was important for us to develop a streamlined menu to feature some of our more popular products and allow for greater kitchen speed and efficiency.”


The Shareable Family Packs were introduced April 7. They serve four to five people and are priced between $24.99 and $28.99, and all are available for takeout or delivery.


“We have continued to evolve this platform and now offer desserts and milkshakes along with our popular Grand Slam burgers and chicken tender meals for feeding a family of four,” Miller said.


Reduced operating hours for Denny’s units because of coronavirus restrictions were continuing to impact same-store sales. About 30% of the brand’s domestic units are operating at the full 24 hours...