Impossible Foods Now at Trader Joe’s, Plans to Expand Retail Presence 50x in 2020


by Chris Albrecht, The Spoon

July 28, 2020


Trader Joe’s, the quirky and beloved supermarket chain, announced yesterday that it now carries Impossible Foods’ plant-based ground beef (h/t to Business Insider). But TJ’s is just one stop for Impossible’s aggressive expansion plans this year as the company said as part of yesterday’s news that it plans to expand its retail presence 50x this year alone.


The company has been aggressive with its retail growth throughout this year, and that appears to be accelerating. In April, Impossible was at 1,000 retail locations. In May that number bumped up to 2,700. In June that number reached 3,000, and as part of yesterday’s news Impossible said it was now available in 5,000 stores. (Trader Joe’s has 503 locations.)


Not bad for a product that was only available at select restaurants just last year.


This rapid retail rollout across the U.S. coincides with the COVID-19 pandemic that helped create a surge in consumption of plant-based products...


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