In this file:


·         Burger King modifies cow ad, continues campaign

·         Burger King parent company shows signs of recovery thanks to drive-thrus



Burger King modifies cow ad, continues campaign


The Hagstrom Report

via Tri-State Livestock News - Jul 27, 2020


Burger King has adjusted an ad in which it promised to change the mix of feed in livestock that produce its burgers to reduce the emission of methane, but is continuing the campaign, Fernando Machado, the chief marketing officer for Burger King, said in an email.


“Our Cows Menu campaign is just the beginning of a journey. It’ll take collaborations from the farm to table to find solutions. We’re proud to partner with UC Davis’ Ermias Kebreab and Frank Mitloehner to expand on the results. Additionally, we continue to run the TV ad to help generate public awareness and build collaboration,” Machado said.


Mitloehner pointed out to Burger King that most methane is released through belching and that lemongrass is only one of several types of feed being studied to reduce methane emissions...





Burger King parent company shows signs of recovery thanks to drive-thrus


Pearl Wang, The Motley Fool

via USA Today - Jul 28, 2020


Restaurant Brands International, owner of popular fast-food brands Burger King, Popeyes and Tim Hortons, is recovering following a contraction due to COVID-19-related shutdowns.


Burger King's comparable sales trends have improved dramatically, thanks to good drive-thru performance. The consumer discretionary company's popular brands should continue to do well as the economy opens up in the U.S. More broadly, quick-service restaurants that offer value pricing and contactless dining should benefit as consumers grapple with uncertainties around the economy and COVID-19.


Sales recover at US Burger King


According to management, most U.S. Burger King restaurants are now open, and sales trends have improved from earlier this year. By late June, comparable sales were about flat year over year, compared to a mid-30s percentage decrease during the height of the coronavirus-related closures in mid-March. Drive-thru is performing well, while many dining rooms are still closed in North America.


Drive-thru business will likely continue to drive a revenue recovery for Burger King, as some states have reversed parts of their plans to reopen. For example: California just announced a re-closing of indoor service at restaurants and bars. Additionally, some people are still hesitant to dine in, while others find the new mask and social-distancing requirements in restaurants unappealing. These groups are likely to substitute takeout for dine-in services.


Popeyes continues to demonstrate sales growth ...


Fast food will likely perform well during the recession ...