McDonald's pauses dining room reopenings, will require diners to wear masks


Alicia Kelso, Restaurant Dive

July 27, 2020


Dive Brief:


·         McDonald's will require customers to wear face coverings in its U.S. restaurants beginning Aug. 1, the company said on Friday. Additionally, the fast food chain is pausing dining room re-openings for 30 more days and is installing divider panels and retrofit barrier solutions for front- and back-of-house.

·         The company cites guidance from the Centers for Disease Control, which states that face coverings are an effective way to prevent the spread of the novel coronavirus. Nearly 82% of McDonald's restaurants are in states or localities that require facial coverings for employees and customers, according to the release.

·         These updates add to McDonald's current policies, like employee wellness checks and a 59-page reopening guide.


Dive Insight:


McDonald's mandate comes as COVID-19 cases continue to rise in many states, with national numbers surpassing 4 million cases on July 23. This new requirement shouldn't be too big of a change for the QSR giant, but will bring the remaining roughly 20% of its network under CDC compliance. The announcement also comes about two weeks after Starbucks' similar requirement. Now that the two largest U.S. restaurant chains have put this specific mandate into place, it could create a ripple effect on the rest of the industry to follow suit.


Most restaurants already require their staff to wear masks, but requiring customers to do can be more complicated. But despite some public confrontations by anti-mask customers —  which have gone viral on social media and have even forced some restaurants to close — most Americans (72%) wear a mask "always" or "very often," according to recent Gallup data. Indeed, safety has become a top priority for customers. Net sentiment for "cleanliness" improved by nearly 20 percentage points from April to June, for example. In Zagat's Future of Dining study, three out of four diners cited health and safety concerns as the biggest deterrent to eating out at restaurants. A mask requirement could ease some of those concerns for McDonald's diners...


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McDonald’s requiring customers to wear masks to prevent Covid spread


By I-Chun Chen, Cleveland Business Journal - Jul 27, 2020


CLEVELAND, Ohio -- McDonald’s Corp. has joined a growing list of companies that are requiring customers to wear masks to prevent the spread of the coronavirus.


The new policy, which takes effect Aug. 1 at all its14,000 U.S. restaurants, is based on the Centers for Disease Control’s recommendation that face coverings are an effective way to prevent the spread of Covid-19., the Chicago-based company announced...