Retailers boost British pork products during lockdown
A new survey has highlighted the increased interest in British pork since the start of the Covid-19 lockdown
23 July 2020
The first Porkwatch survey since the start of the lockdown has highlighted a general increase in the proportion of British pork products on retailers’ shelves.
The May AHDB survey of the biggest UK retailers showed 79% of fresh pork on display was British, compared with 78% in January, the last available survey.
The National Pig Association (NPA) said the figures highlighted how the UK pork sector had been able to respond to the overnight shift in demand patterns during the crisis.
The survey shows that the proportion of British bacon on retail display increased from 43% in January to 50%, just above May 2019.
British sausages increased to 88 percent, compared with 85% in January and 86% a year ago. The overall proportion of ham rose from 62% in January to 66% in May.
In the 12 weeks to May 7, total pig meat sales increased by 14% in volume and 22% in value, with sausages and bacon seeing the biggest overall growth, Kantar data shows.
Aldi, Budgens, Co-op, Lidl, Marks & Spencer, Morrisons and Sainsbury’s all recorded 100% on fresh pork, with Waitrose on 99%.
Waitrose, Marks & Spencer and the Co-op led the way, all at or close to 100% on all categories.
Asda, although it lags well behind its competitors in the survey, did record notable increases in May on bacon, up from 24% in January to 35%, and ham, up to 30% from just 22% in January, with its British sausage facings also up.
Aldi also continued to show good support for British pork products, with 100% on fresh pork, 94% on sausage, 84% on ham and 51% on bacon.
The figures for Tesco show a continuous downward trend for British fresh pork on display, from 72% in May 2019 to 58% a year later...