Subway reins in controversial $10-for-2 deal amid franchisee revolt
By Josh Kosman, New York Post
June 30, 2020
Subway’s grand plan to bring back the $5 footlong has fallen flat, The Post has learned.
America’s biggest restaurant chain on Tuesday told its franchisees that it would be ending its controversial offer to sell any two subs for $10 because the deal wasn’t increasing profits for mom-and-pop owners, who revolted against it from the start.
Starting July 2, the $10-for-2 deal will only be available for customers who order through Subway’s little-used app, the memo said.
“While the summer promotion saw well above average consumer awareness, largely driven by our highest TV media weights since 2015, and the number of consumers taking advantage of the offer exceeded our expectations, we did not see enough incremental traffic to grow franchisee profits,” Subway said in the memo, a copy of which was seen by The Post...
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