Father's Day Beef Sales Called 'Astounding'


Greg Henderson, Drovers 

July 1, 2020


Father’s Day typically provides a boost to national beef sales, but this year’s bump was called “astounding” by analyst Anne-Marie Rorink, 210 Analytics.


Meat department sales as a whole were strong the week ending June 21, Father’s Day weekend, but beef sales in particular stood out. According to Roerink, even with purchase limitations still in place at some stores, elevated prices and re-opening of restaurants, beef sales gains for the week were 31.9%. The week ending June 21 also marks the 15th week of double-digit gains since the pandemic.


Beef volume sales also jumped 13.5% over the same week a year ago, the highest volume gain since the second week of May.


“Despite this increase, the gap between dollar gains and volume growth set a new record, at 18.4 percentage points,” Roerink said. “In part, Father’s Day spending may have driven the purchase of higher end items, as evidenced by the high dollar share of beef. But above all, prices remained highly elevated from the year prior.”


Year-to-date through June 21, meat department dollar sales were up 24.4%, boasting double-digit growth for the months of March, April and May, according to IRI, a data research and analytics firm.


“This reflects an additional $6.9 billion sold versus the same time period in 2019,” Roerink said. “Year-to-date volume sales through June 21 were up 15.6% over the same period in 2019, reflecting an additional 1.28 billion pounds of meat and poultry sold versus the same time period in 2019.”


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