In this file:


·         Beyond Meat: Good Intentions Do Not Always Make For Good Investments

I believe that until plant-based products become more price-competitive, it will not be able to achieve the growth estimated by Barclays.


·         Beyond Meat founder: Our plant-based meat is on its way to being cheaper than animal protein

·         Beyond Meat stock falls after double downgrade at Barclays

·         Carl’s Jr. and Hardees Partner With Beyond Meat To Launch New BBQ Burger

·         McDonald's Quietly Removed the Beyond Burger 'P.L.T.' from Menus




Beyond Meat: Good Intentions Do Not Always Make For Good Investments

About: Beyond Meat, Inc. (BYND)


James Cherry, Seeking Alpha

Jun. 29, 2020




o   I believe that until plant-based products become more price-competitive, it will not be able to achieve the growth estimated by Barclays.


o   To assume that companies like Beyond Meat and Impossible Foods will be the only beneficiaries of an increase in the plant-based protein market is illogical.


o   Until plant-based meats' prices are more competitive with that it is trying to substitute, I believe the market will not be able to grow at its full potential.


I would like to begin this article with a quick overview of the company, Beyond Meat (BYND), and its goal. BYND produces meat from plants using technology developed by the company that allows their product to simulate almost the same experience as an animal-based meat product. The goal of the company is to offer a product that is less harmful to the environment than animal protein without sacrificing the taste. The company's customers are in both the retail and foodservice sectors. As of March 28th, domestic and international retail customers represented 57.5% of its total sales. Their global customers represented 25% of its total sales.


Appeal To Customers Who Typically Eat Animal-Based Proteins


Results of Bank of America Merrill Lynch Survey - Sept. 2019 ...


Barclays' Analysis Of The Plant-Based Protein Market - May 2019 ...


Not A Good Idea To Assume ...


Conclusion ...


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Beyond Meat founder: Our plant-based meat is on its way to being cheaper than animal protein


Brian Sozzi, Yahoo Finance

June 29, 2020


One thing is abundantly clear when this writer caught up via phone with Beyond Meat (BYND) founder and CEO Ethan Brown this past Friday night: He has a lot cooking on his grille this summer.


Some Peloton rides through the majestic streets of Italy (hey, not everyone takes Peloton’s live classes). Taking his daughter to kickboxing classes. And you know, the not so small task of being the driving force behind a relatively young plant-based meat juggernaut that is closing in on a $10 billion market cap just over a year since its IPO.


On any given day Brown’s responsibilities include: (1) scouting out terrain to build new manufacturing capacity; (2) signing fresh distribution deals with fast-food companies; (3) giving the green light on products like the new spicy BBQ cheeseburger at Carl’s Jr. using the Beyond Meat patty; (4) thinking of ways to lower the price of the company’s meat (he has done that this summer via new value packs at Target and Walmart; and (5) refuting misguided stories on his company’s relationship with McDonald’s (Brown continues to view working with McDonald’s as very important and Beyond’s relationship with the Golden Arches is just fine and dandy after a recent product trial in Canada ended as planned).


Maybe he even manages to check the stock price once or twice a week on the Yahoo Finance app (the stock is up 90% year-to-date, in case you are wondering). Brown won’t say that he does, at least to me — so we are just assuming.


And oh, all of this — perhaps collectively happening daily in some form or another — is going down during a major global health pandemic in COVID-19.


Like we said, all in a day’s work for the 6 foot 5 48-year-old.


Yahoo Finance talked at length with Brown about the road that lays ahead for Beyond Meat this year. What follows is an edited and condensed version of our chat.


Brian Sozzi: You told me back in May about some new value packs you were debuting. They are now in stores. I know lowering the price of your meat to drive accessibility and more volume is important to you. What has the response been like?


Ethan Brown: We set this goal 18 months ago that in five years we would be able to underprice animal protein in certain categories, and we feel that we're well on our way to doing that. This summer, as COVID-19 led to some disruption in the animal protein markets we felt that we had an opportunity to hold our breath, lean in and adjust our pricing so that it was much closer to that of traditional meat patties. And so with the value pack we are basically $15.99 now for 10 burgers. Some are offering it in some grocery stores at $14.99. So, we are within the price for beef. It keeps changing, but we are within the price of roughly 20% of the beef patties in the supermarket today.


Obviously we are signaling that you can get really close to parity with beef. Once we start to hit scale, you'll see the direct material and direct labor benefits of that as we push more volume through our facilities and are able to integrate much more production. But there's no material obstacle to us being able to, over the long run, under-price animal protein, we just need to keep working on it.


Sozzi: You actually think you can make your meat cheaper than traditional meat? ...





Beyond Meat stock falls after double downgrade at Barclays


By Emily Bary, MarketWatch 

June 29, 2020


Shares of Beyond Meat Inc. are down 2.5% in premarket trading Monday after Barclays analyst Benjamin Theurer lowered his rating on the stock by two notches, to underweight from overweight.


Theurer is worried about "short- to medium-term headwinds" for the maker of plant based meat, especially given that some foodservice channels have been disrupted due to the COVID-19 crisis.


"Prior to the COVID-19 outbreak, Beyond Meat has been increasing its exposure to the foodservice channel, reaching levels closer to 50% of sales," he wrote in a note to clients. "The latter, in our view, poses downside risk in the short to medium term as a full foodservice recovery might not take place until 2021."


Theurer wrote that the company has higher exposure to the foodservice space internationally and ended a test in some Canadian McDonald's Corp. locations after what he said was "scarce feedback" that was "weaker than expected."


He upped his price target...


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Carl’s Jr. and Hardees Partner With Beyond Meat To Launch New BBQ Burger


by Alix Coe, Raise Vegan 

June 29, 2020


US fast-food chains Carl’s Jr. and Hardees have teamed up with Beyond Meat to launch a new BBQ Cheeseburger.


The new Beyond Spicy BBQ Cheeseburger features a Beyond Meat burger patty, topped with jalapeńos, onion rings, Pepper Jack cheese, and BBQ sauce. The burger can be made vegan by ordering it without onion rings or cheese.


The plant-based burger — which is on sale now for a limited time only — is priced starting from $5.19 for a single and $7.79 for a combo.


Beyond Meat


Beyond Meat has expanded its reach with a number of new collaborations and product launches this year.


Earlier this month, the vegan protein giant released an affordable limited-edition version of its burger — the Cookout Classic. With a suggested retail price of $15.99, each burger in the 10-pack will work out to a cost of $1.60.


The company has also...


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McDonald's Quietly Removed the Beyond Burger 'P.L.T.' from Menus

The test-run in Canada has ended without much fanfare.


By Jelisa Castrodale, Food & Wine 

June 29, 2020


In January, McDonald's announced that it had doubled the number of Canadian restaurants that were demo-ing its Beyond Meat-topped Plant, Lettuce, and Tomato (P.L.T.) burger, which meant that the sandwich was available in 52 locations in southwestern Ontario. At the time, it said that its test run would continue for three more months.


It probably says a lot about how 2020 has gone so far that McDonald's quietly removed the P.L.T. from those menus in late April, but nobody seemed to really notice until last week. According to the CBC, McDonald's did not publicly comment when the test-run ended in April; all it did was pull all of the P.L.T.-related information from its website. "We have no current plans to bring it back to our menu at this time," the official McDonald's CanadaTwitter account told one dejected P.L.T. fan in April. "[W]e will be sure to share your feedback with our team for future consideration."


A spokesperson for Beyond Meat was equally tight-lipped, telling the outlet that it was "pleased with the test," but declining to comment otherwise. "I can assure you, there's no issue with McDonald's," Beyond Meat CEO Ethan Brown said during a conference call last month. "There's been no change in information since we began this test and got good results in the beginning and got good results at the end."


It's hard not to read something into the McDecision not to extend or expand the P.L.T. trial, but it could just be as simple (or, more accurately, as complicated) as the restaurant chain trying to determine the best way to withstand the ongoing coronavirus pandemic.


Earlier this year, McDonald's...


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