In this file:

 

·         Impossible Foods CEO says the meat industry will be obsolete in 15 years — ‘That’s our mission’

·         Doctors posting billboards urging Reynolds to embrace alternatives to coronavirus-plagued meatpacking industry

 

 

 

Impossible Foods CEO says the meat industry will be obsolete in 15 years — ‘That’s our mission’

 

o   “From a nutritional standpoint our products match the protein quality and content of the animal products that they replace” and “ours is a clear winner from a health and nutrition standpoint,” Impossible Foods CEO Patrick Brown told CNBC.

o   “This is why I think people are increasingly aware plant-based products are going to completely replace the animal-based products in the food world within the next 15 years,” he said in a “Mad Money” interview.

o   “That’s our mission. That transformation is inevitable,” he said.

 

Tyler Clifford, CNBC

Jun 23 2020

 

Impossible Foods founder and CEO Patrick Brown told CNBC on Tuesday that the meat industry is in the midst of a reckoning.

 

As more consumers seek out healthier food options, Brown is convinced that the animal-based market will be obsolete within the next two decades.

 

“From a nutritional standpoint our products match the protein quality and content of the animal products that they replace” and “ours is a clear winner from a health and nutrition standpoint,” he said in a “Mad Money” interview.

 

“This is why I think people are increasingly aware plant-based products are going to completely replace the animal-based products in the food world within the next 15 years. That’s our mission. That transformation is inevitable,” the told host Jim Cramer.

 

Impossible Foods earlier that day announced that it inked a partnership with Starbucks to carry the Impossible Breakfast Sandwich at most of the international coffee chain’s U.S. locations as the craze for plant-based diets continues to grow. The deal is a key victory for the privately owned alternative meat company and Brown.

 

“Starbucks was one of our — if not the top — targeted outlet, just because of the power of their brand and their ubiquity,” he said. “It’s just a great opportunity for exposure and trial.”

 

The Impossible Breakfast Sandwich — a plant-based sausage topped with a cage-free fried egg and aged cheddar cheese on artisanal ciabatta bread — is an attempt by Starbucks to offer more sustainable food options and Impossible Foods to reach a younger audience. Brown said he found that about one-third of the U.S. population ages 18-29 visit a Starbucks restaurant at least once a month and the deal will help the company tap into the young adult demographic...

 

more, including links, video report [2:21 min.]  

https://www.cnbc.com/2020/06/23/impossible-foods-ceo-meat-industry-will-be-obsolete-within-15-years.html

 

 

Doctors posting billboards urging Reynolds to embrace alternatives to coronavirus-plagued meatpacking industry

 

Donnelle Eller, Des Moines Register (IA)

Jun 23, 2020

 

A group of Iowa and U.S. doctors says it is placing billboards near the Iowa governor's mansion urging Gov. Kim Reynolds to respond to the coronavirus-related shutdowns of meat processing plants by turning to plant-based proteins.

 

The Physicians Committee for Responsible Medicine, a group of 12,000 doctors, including 77 in Iowa, says the pandemic highlights problems with meat production: The coronavirus has spread throughout meatpacking plants in Iowa and the U.S., where workers stand shoulder-to-shoulder to process pigs, cattle and chickens.

 

At the same time, the group says, people who eat meat have increased "risk of chronic diseases like high blood pressure that have helped make COVID-19 so deadly." 

 

"Patients with high blood pressure have twice the risk of dying from the novel coronavirus," says the group.

 

In a news release, the group said the billboards on Grand and Ingersoll avenues near the mansion, Terrace Hill, will be erected this week. They will measure 10 feet by 22 feet and bear the message: "Gov. Reynolds: Pork Shortage? No Problem! PromotePlantProtein.org!”

 

The group said it's also filing a complaint with the Iowa Department of Public Health this week, asking the agency to close any meatpacking plant that continues to have a coronavirus outbreak. About 3,340 meatpacking plant workers have tested positive for the virus in Iowa, and at least seven workers have died.

 

"By contrast, one of the most profitable manufacturers of plant-based protein, Impossible Foods, reports zero coronavirus cases at its facility in Oakland, Calif.," the group said. 

 

The group said Iowa should replace meatpacking plants with facilities that make meat substitutes...

 

more 

https://www.desmoinesregister.com/story/money/agriculture/2020/06/23/anti-meat-billboard-iowa-governor-mansion-terrace-hill-coronavirus-outbreak-packing-plants/3245219001/