Starbucks Adds Impossible Sausage to U.S. Menu in Blow to Beyond Meat
· Coffee seller has partnered with rival Beyond Meat in China
· With about 15,000 U.S. cafes, Impossible wins a major client
By Anne Riley Moffat, Bloomberg
June 23, 2020
Starbucks Corp. is adding an Impossible Foods Inc. sandwich to its U.S. breakfast line-up, a blow to rival Beyond Meat Inc. in the battle for plant-based dominance.
The coffee behemoth on Tuesday announced it’s adding an Impossible sausage, egg and cheddar sandwich to its summer menu at the majority of its roughly 15,000 U.S. locations.
The news comes just two months after Beyond Meat inked its own partnership in Starbucks’ other key market, China, which sent Beyond’s stock price on a tear. Starbucks and Beyond Meat already have a deal in Canada as well.
“Starbucks works with a variety of suppliers around the globe,” a spokeswoman said when asked why the company chose Impossible for its U.S. supplier rather than a partner it’s already working with in other key markets.
Impossible Foods is rapidly expanding its reach...
more, including links