McDonald’s looks at chicken, expansion of limited menu in pandemic recovery phase

‘There's a big opportunity for us in chicken,’ CEO Chris Kempczinski said Tuesday


Nancy Luna, Nation's Restaurant News

Jun 16, 2020


When it comes to the economic impact of COVID-19, McDonald’s Corp. believes the worst is behind them as sales trends are improving.


But big challenges lie ahead, including rebooting breakfast and guest traffic.


“For us, it’s now about accelerating the recovery,” CEO Chris Kempczinski said Tuesday morning during a conference call organized by Evercore ISI Virtual Consumer & Retail Summit.


Going forward, franchisees and the Chicago-based chain are looking at restarting remodels, reversing declining breakfast sales and rethinking the menu — including a possible launch of a premium chicken product.


“We put those plans on the shelf until we had more visibility,” Kempczinski said of the brand’s chicken test.


Kempczinski and Kevin Ozan, chief financial officer, talked about operational, menu and financial strategies as it reopens dining rooms across the U.S.


Here are highlights from the “fireside” chat, held Tuesday morning after McDonald’s released a business update.


Limited menu and chicken ...


Rebooting breakfast ...


Unit growth and remodeling ...


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