From Spam to corned beef, canned meat sales are booming



via The Japan Times - Jun 22, 2020


Canned meat is having a moment.


Demand is booming across the globe. In the United States, sales surged more than 70 percent in the 15 weeks ended June 13. In the U.K., consumption of canned corned beef has taken off. Even in South Korea, where Spam is an old favorite, sales are expanding at the fastest pace in years.


At first, people were loading up on pantry staples with a long shelf life during lockdown conditions. Then, shortages of some fresh meat supplies, especially in the U.S., also helped to drive sales. Now, the economic downturn is underpinning demand.


There’s the obvious factor of income here. With millions thrown out of work in the last few months, consumers are looking for a way to cut back on grocery bills, and they’re trading in fresh meat for canned varieties. But there’s also something deeper going on — a return to comfort food and nostalgia in troubled times.


Ray Herras, a graduate student at Columbia University, is a Filipino American. Spam gained popularity in the cuisines of Southeast Asia after occupying U.S. forces brought the canned ham with them. For Herras, Spam is a taste of childhood.


“I grew up eating Spam. It is deeply ingrained in Filipino culture, but I wasn’t really eating Spam until quarantine,” said Herras, who started adding it to his grocery purchases at least every other week. He’s not sure how much longer he’ll keep the buying up, but it’s always a staple whenever he’s “feeling homesick,” he said.


Canned meat has been available for more than 80 years. It’s sometimes frowned upon by filet mignon-loving elites, but it’s also got a cult following. Spam musubi — think of it like a porky twist on sushi — is a popular snack in Hawaii. In South Korea, it’s eaten with kimchi and steamed rice. In the U.S., a slice of fried Spam with eggs can be a breakfast treat. And in the U.K., tinned corned beef is served up as hash with potatoes and fried onions.


But while the die-hard fans are always there, the recent boom in sales is something even the makers of canned meat didn’t see coming.


“Even I thought it could be difficult to increase our sales of canned meat to more than what we expected,” said Kasper Lenbroch, chief executive officer of the unit that houses the Tulip brand at Danish Crown Group, Europe’s top meat processor. “It’s not very often when you’re in food that you can see traditional products like these grow as much as they have done right now.”


Sales of Tulip Pork Luncheon Meat, sold in 120 markets around the world, are expected to go up 25 percent this year, Lenbroch said. Sales are “growing all over,” including in the U.K., Germany, Greece, Japan and Singapore, among many others.


Marfrig Global Foods SA, the Brazilian beef giant, is seeing a similar jump...