Starbucks has regained 60%-65% of its pre-COVID-19 U.S. sales, says CEO Kevin Johnson

Starbucks noted some changes in business operations, labor needs and store formats coming to the company as it navigates the new normal

 

Joanna Fantozzi, Nation's Restaurant News 

May 21, 2020

 

Over the past two weeks as Starbucks began reopening stores across the U.S., the company has regained about 60%-65% of its prior year sales levels, according to a business update from CEO Kevin Johnson. He also noted that China has reached about 80% of its prior year sales. While Johnson expressed optimism at the “gradual improvement” of their systemwide performance he noted that with changes to consumer trends and habits, they will have to adapt.

 

Here are some of the operational changes Starbucks has made or will begin to implement as stores reopen in the “monitor and adapt” phase of recovery and beyond:

 

Starbucks will begin leaning into an “on the go” format ...

 

We will see more pickup-only stores ...

 

Curbside pickup options will extend beyond the crisis recovery phase ...

 

Starbucks store hours and labor needs are reduced ...

 

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https://www.nrn.com/restaurants-ready/starbucks-has-regained-60-65-its-pre-covid-19-us-sales-says-ceo-kevin-johnson