BREAKING: Green Monday Launches World’s First 100% Vegan ‘Spam’ Luncheon Meat

 

By Sally Ho, Green Queen (Hong Kong) 

May 18, 2020

 

It’s been almost two years to the day since Green Monday launched Omnipork, the groundbreaking vegan pork alternative that has proven to be Asia’s most successful homegrown plant-based meat product, earning its title among the world’s leading foodtech 2.0 product pantheon such as Beyond Meat.

 

Just a week after Hong Kong’s most well-known dumpling brand Wanchai Ferry rolled out plant-based Omnipork dumplings at price parity with conventional meat, Green Monday is flexing its boundary-pushing chops yet again: the plant-based pioneer has just unveiled Omnipork Luncheon Meat, the world’s first luncheon meat made entirely from plants. The ubiquitous canned meat is popular across Asia with sales of over 400 million units forecast for this year. The company is also debuting Omnipork Strip, a plant-based alternative to traditional pork shoulder.

 

Omnipork’s original product is made of shiitake mushrooms and a proprietary blend of pea, soy and rice protein. It looks, cooks and tastes just like conventional minced pork, at a fraction of the animal versions’ cholesterol levels and environmental footprint, which has been a runaway success by any standards. The product is used by Michelin chefs and home cooks alike, present in food service leaders like Bafang Yunji and Starbucks, sold in major regional supermarkets and endorsed by countless celebrities. It is now sold in Hong Kong, Macau, mainland China, Taiwan, Singapore, Thailand and Canada at nearly 40,000 locations.

 

Omnivores and herbivores alike have praised the pork mince alternative for its versatility and almost tailor-made application to Asian cuisine dishes. From Wanchai Ferry frozen Chinese dumplings to Cantonese dim sum, Thai larb and Vietnamese rice paper rolls, Omnipork has been used to replace almost every pork-containing comfort food dish found in Asia.

 

Until now, there had yet to be a replacement for the canned processed pork meat commonly known across the globe by the Hormel Foods Corporation Spam brand– and the significance of launching a healthier, plant-based version of luncheon meat can hardly be overstated. While Hormel has hinted at investing in the plant-based sector over the coming years and while there are a few vegetarian Spam products, as of yet there is no 100% vegan version available on the market that we could find, making Green Monday’s product a world first.

 

Luncheon meat: an Asian staple ...

 

An increasingly health-conscious Asian consumer base ... 

 

More than Spam: debuting Omnipork Strip ... 

 

Rebranding to OmniFoods ...

 

more, including links 

https://www.greenqueen.com.hk/green-monday-launches-worlds-first-vegan-spam-luncheon-meat/