Consumers Feel Guilty About Having Food Delivered


By Victoria Campisi, The Food Institute 

May 15, 2020


The health of food delivery workers is weighing on the conscience of many Americans, according to a survey from Bankrate.


Forty-nine percent of U.S. adults reported that food delivery stimulates the economy and keeps people employed, while 26% said they feel bad asking other people to potentially put their health at risk to prepare and/or deliver food, and 25% answered “don’t know.”


Of those who had food delivered, 62% said it fuels the economy, 27% felt bad potentially risking others’ health, and 11% “don’t know,” compared to 59%, 32%, and 9% of adults who had groceries delivered.


Of adults who had groceries delivered, 83% experienced at least one problem, with the most common issues being items out of stock, inability to schedule a delivery time, high service fees, and late delivery.


Interestingly, 72% of those surveyed bought groceries in person, compared to 42% who used various forms of delivery. In particular, 49% picked up takeout, 28% had prepared food delivered, 13% had groceries delivered from a local store, 13% arranged delivery from national services (such as Instacart), and 7% had a meal kit service delivered.


According to The Information, Instacart expects to achieve a net profit of around $10 million in April, reported Forbes (April 27). Customers supposedly bought around $700 million worth of goods through the service in the first two weeks of April—an increase of about 450% from December.


Meanwhile, U.S. customers spent around $100 million on meal kits at retail stores in the month ending April 11, nearly double that period a year prior, according to Nielsen. Online meal kit sales grew 63% in the week ending April 15 from the previous year's period, according to an analysis of transactions by Earnest Research. Blue Apron is hiring staff to pack kits and support production, while Home Chef is expanding capacity by using other Kroger production sites, reported The Wall Street Journal (May 2).


In regard to making grocery trips, the Bankrate survey found older generations went to the grocery store more often than younger ones. Seventy-seven percent of Gen X, 84% of Baby Boomers, and 68% of the Silent generation bought groceries in person in April compared to 52% of Gen Z and 62% of Millennials.


Additionally, credit card usage is up significantly. As of April, 46% of in-person grocery shoppers paid with a credit card, 39% with a debit card, and 15% with cash. Compared to data from a Dec. 2019 study in which 50% of grocery shoppers paid with a debit card, 27% with a credit card, and 22% with cash, grocery store credit card usage is now up 70%.


“That suggests to me that a lot of people don’t have the available funds to pay right now, so they’re financing these purchases with credit,” said Ted Rossman, industry analyst at Bankrate...


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