Consumers can stretch food dollar with pork

Pork Checkoff emphasizes pork's versatility, family-friendly traits as families dine in during COVID-19 crisis.


Ann Hess, National Hog Farmer 

Mar 20, 2020


"Mom, what's for dinner?" is a question I have received countless times in my household over the years, and I would say 50% of the time or more I often reply, "pork." Now as Americans across the country are quarantining over COVID-19 concerns, stocking up at grocery stores and cooking three square meals a day at home, I hope more parents are answering "pork" to that very question. After all, pork is not only a nutritious, delicious source of protein, the product is versatile and family friendly.


Those are the two primary messages Pork Checkoff is amplifying to consumers, who are now searching the meat cases for available protein while trying to stretch their food dollar.


"We want to make sure that consumers who are buying products that they haven't purchased in the recent past, or maybe ever, have better access to simple, easy pork preparation ideas," says Angie Krieger, vice president of domestic marketing with National Pork Board.


Thankfully the Pork Checkoff already has several assets in the arsenal that highlight the convenience of cooking pork through a variety of preparation methods. Recipes, how-to videos, cooking times and directions for getting pork to its proper temperature are all available through the Pork Checkoff's YouTube channel, Facebook and Instagram pages, as well as at


However, one message Krieger says Pork Checkoff is emphasizing now, is the ability to cook pork once, eat twice. A shoulder roast or pork butt is a great example of this.


"We know that when people go out to eat, they love pulled pork, but they might not know that pulled pork comes from a shoulder roast or a butt roast and so we'll be ramping up efforts to have content in the marketplace that will show consumers how easy it is to throw that roast in the crockpot," Krieger says. "You know, set it in and forget it, go back, shred it, and use it not only for pulled pork sandwiches but possibly throw some Mexican seasoning on it and use it for tacos or enchiladas or some other dishes, so you've got a couple meals out of it."


Another example would be the pork loin, a cut Krieger says consumers might be intimidated by at first.


"That's another fantastic cut, but people may say, 'Man, this is a big piece of meat. What do I do with it?'" Krieger says. "We've worked with creators and have content on our YouTube channel and they'll show someone saying, 'OK, here are four meals you can get out of this pork loin, depending on the size of your family. So, cut one piece into a roast, have some chops and you can grill those or fry them up, and then dice the rest of it and use it as an ingredient on pasta or on salads. We're making sure that folks have those kinds of tips in hand."


During this time, Krieger says the Pork Checkoff also wants to get across the message that pork is family friendly and easy to prepare...