In Hard Times, Agriculture Adapts


Jennifer Shike, FarmJournal's Pork 

March 20, 2020


Agriculture is a model of resiliency. Whether it’s weather, fuel shortages, disease or other challenges, farmers and ranchers know how to adapt.


“We may get knocked on our heels, but we know how to solve problems and we’re good at improvising, adapting and overcoming,” says Bill Even, CEO of the National Pork Board. “We are not waiting around for someone to tell us what to do or ride to our rescue.”


Even says pork producers can be confident that the Pork Checkoff is 110% committed to be a resource for producers during this time of disruption. He says there are three main questions he continues to be asked during the coronavirus (COVID-19) pandemic.


1.    What are best practices and plans to keep employees safe and healthy so they can care for pigs?

The Pork Checkoff has created a curated page on the website that addresses these best practices and shares links to important resources and organizations all in one location. A presentation by Heather Fowler, DVM and public health veterinarian at the Pork Checkoff, is available on this site as well as links to Find Your State Department of Public Health, OSHA Guidance for Workplaces and CDC Recommendations to Prevent Illness.


2.    What is the Pork Checkoff doing to deliver these messages to pork producers?

In addition to featuring information on, the Pork Checkoff has hosted three national webinars to help get information into the hands of pork producers.


“Ultimately there’s no shortage of stuff on social media and TV, but we want to drive producers to sources they can trust,” Even explains.


The resources on have been vetted by the National Pork Board and made available in an effort to connect the pork industry with the best information on the current situation, emergency planning tools, recommended control measures and talking points.


3.    How do we keep the entire food system working?  ...